Fredkin's Paradox states: 'The more equally attractive two alternatives seem, the harder it can be to choose between them — no matter that, to the same degree, the choice can only matter less.'

Think about it. You've got two project proposals, both solid, both with pros and cons that basically cancel each other out. Your team is buzzing, waiting for your decision. And what do you do? You agonize! You spend hours, days, sometimes even weeks, trying to split a hair that probably doesn't even exist.

Meanwhile, genuinely crucial decisions – the ones with clear, impactful differences – get a fraction of that mental real estate. We get stuck in analysis paralysis over the trivial, while the truly strategic stuff sails by on autopilot. It's like spending an hour choosing between two identical shades of beige paint for a single wall, while your house is on fire…

As leaders, our time is our most valuable asset. Fredkin's Paradox is a siren call to self-awareness. When faced with two almost identical options, maybe the smart move isn't to over-analyse, but to pick one, commit, and move on. Conserve that precious decision-making energy for where it really counts.

So, next time you're stuck between two peas in a pod, remember Fredkin. Flip a coin if you have to, but for goodness sake, make a call and get back to steering the ship, not polishing the deck chairs!